LaFrenchLuxe: the French Tech of luxury

Unity is strength! Pooling skills and networks to better promote French know-how in the luxury sector is the ambition of the LaFrenchLuxe association. Created in 2016, the association brings together around thirty young French luxury entrepreneurs, based on the French Tech model, eager to reinvent and imagine the luxury of tomorrow.

Faced with bigger groups from the sector, these entrepreneurs, who are characterized by their flexibility, organize themselves into an open structure to share experiences, networks and quickly implement their ideas. They intend to give a contemporary image of French luxury by associating around three main axes: pooling networks, creating a forum for debate and exchanges to share new visions of luxury and increasing the presence of young French luxury companies in the media and internationally. Their watchwords: excellence, emotion, know-how and innovation.