Maison Rucher was born in the south of France in Arles. After a career as a salesman for the haute couture, Christophe Campagnola changed direction and became passionate about bees and honey making to the point where he trained as a beekeeper. The trigger came from a parallel that he draws between workers in French haute couture ateliers and bees: dedicated, hardworking, capable of providing efficient and high-quality craftsmanship in complete discretion. His fascination urged him to create a responsible brand, advocating a return to the sources of a timeless creation, that he placed under the good auspices of the industrious animal, an obvious choice of emblem. The concept: mix fashion, lifestyle and beekeeping!
He chose to surround himself with several local manufacturers with undisputed know-how to create collections of timeless clothes and objects. He turned to the Brun de Vian-Tiran factory, founded in 1808 in L’Isle-sur-la-Sorgue and specialized in wool blankets, to invent with the help of a Nîmes sewing workshop, plaids, cushions, blankets but also interior jackets in pure Arles merino or in cashmere. For the 100% beeswax candles he naturally called on a former beekeeper who became a wax maker near Bollène, in the Drôme region.
In his boutique, the clothing collection is joined by a delicious series of monofloral honeys, each of which reveals the intensity of the surrounding flora. Some pieces have become a must, such as the French-made poplin shirt. Everywhere the totemic bee is at home, hanging from the collar of a shirt, swarming on a blanket… Cast in bronze, gold or silver in Lyon-based workshops, it watches over the spirit of the house.